Kickstarting 

So you have an idea, and most likely you've tried to play with some prototypes. However, most prototypes just confirm an idea, not a design. Now it is time to test your design to make sure it'll hold up for the real world. If you want to succeed, you also have to look at manufacturing as early as possible. 

Design Validation Is Not Optional - It's Critical 

Your early prototype proves that your idea can work. It does not prove that your product can survive real use, real customers, or real-world abuse. At this stage, testing isn’t about polishing features, it’s about breaking your design on purpose.

You need to uncover weak points in structure, tolerances, materials, and user interaction before they become expensive surprises. The cost of a mistake now is time and iteration. The cost of a mistake later is tooling rework, missed launch dates, and potentially a failed business. Rigorous validation transforms confidence into certainty.

Design Smart

Designed with intent from the very beginning.

Test For Success

Learn through failure and advance faster.

Produce For Profit

Design with manufacturing in mind.

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Manufacturability Starts Now - It's Not For Tomorrow

Manufacturing is not a final step, it is a design constraint from day one. The geometry you choose, the materials you specify, the tolerances you apply, and even the fasteners you select all determine whether your product can be produced reliably and profitably.

A design that works beautifully on your desk may be impossible to mold, machine, assemble, or scale. Early testing with manufacturing in mind forces you to ask the hard questions: Can this be molded without undercuts? Can it be assembled without custom fixtures? Can it hold tolerances at volume? Ignoring these questions doesn’t make them disappear, it simply makes them more expensive.

Small Errors Multiply at Scale - So Does Success 

A minor flaw in a single prototype is an inconvenience. The same flaw across 10,000 units is catastrophic. Weak snap fits become warranty claims. Tight tolerances become scrap rates. Poor assembly design becomes labor cost overruns.

Testing your early design through the lens of production allows you to catch and correct these risks while you still have flexibility. This is where disciplined iteration protects your margins, your timeline, and your reputation. The founders who win aren’t the ones who avoid mistakes, — they’re the ones who surface them early, fix them intelligently, and build products that are ready for the real world.

DESIGN FOR REALITY NEWSLETTER

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