Built by Design
Helping founders design products that actually get built.
I used to think mechanics hated engineers for no reason.
Then at my fourth hour into 20-minute job… I got it. You’re under a car, everything’s rusted, clips are breaking, and you’re wondering, did th...
When I started at Purdue University, I thought I had it all figured out.
I was in engineering. Good grades, strong math background, the “right” path. On paper, everything made sense.
But somewhere i...
About ten years ago, my brothers called me in a panic. Their CBD farm had a frost coming in seven days, their harvest machine wasn’t working, and they needed a miracle. I had zero farm equipment exper...
I was talking with a founder last week who was about to sink serious money into a “sure thing.” He’d read all the usual advice: build a slick landing page, run ads, collect emails, launch fast.
Ten y...
Over coffee, I’ll admit something that usually surprises people. Most products labeled “overengineered” aren’t overengineered at all, they’re overbuilt, and this is often a bad thing.
Early in my car...
Ever sent a design to a manufacturer and then… crickets?
That silence isn’t because they’re busy. It’s because your design just made their life harder, and no one wants to say it out loud.
Here’s wh...
When Prototypes Deceive
Many products fail not during testing, but once they reach production. The path to failure often begins with a familiar scenario: the prototype appears flawless on the desk, l...
The least complex design elements frequently turn out to be the priciest.
Costly lessons, sometimes five figures, stemmed not from bad ideas, but from overlooked small decisions. The issue might be a...
Core Competencies:
Mechanical Design, Product Design, Machine Design, Manufacturing Process Design, Materials, Sourcing, CAD, Artistic (Sculpture, Set Design, Architectural Elements)
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Support servic...
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Individuals trying to design or develop a product to bring to market
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Those who don't have in house engineering but need engineering capabilities
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Anyone who wants to try out an idea or co
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For those familiar, what we do best can be described as Skunk Works. For those who aren't, that means we develop, build and test new concepts for feasibility before having to commit a project to the v...
 DESIGN FOR REALITY NEWSLETTER
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